DeRuiterDR was born from the personal vision of founder Nick de Ruiter . What began at the age of 17 with a passion for style and charisma has grown into a leading jewelry brand worn by thousands of men and women in the Netherlands.
Nick de Ruiter – Founder of DeRuiterDR
How it started
In a world where men's jewelry is often either over-the-top or boring, I decided to create something that falls right in between: stylish, minimalist, luxurious, and wearable. With my first design and a small inventory, I began something that would become much bigger than I ever imagined.
Our mission
Our mission is clear: to create jewelry that isn't just seen, but remembered . " Made to be seen, worn to be remembered " isn't just a slogan—it's at the heart of everything we do.
What makes DeRuiterDR unique?
- Lifetime Warranty: We believe in our quality. Always.
- 18K gold plated + rhodium coating: Luxury and durability, even in the shower.
- Waterproof & sweatproof: Wear your jewelry with confidence – wherever you are.
- 10,000+ satisfied customers: Our community is growing every day.
- Personal & direct: No mass production – each piece is thoughtfully designed.
Our vision on jewelry
A necklace is more than just an accessory. It's a statement, an extension of your personality. At DeRuiterDR, we design jewelry that expresses character without being overpowering—powerful yet refined. Whether you wear a Rolex bracelet , Cuban chain , or cross pendant , you always carry a story.
Where we stand now
What started in my bedroom is now a thriving brand with thousands of customers, dozens of bestsellers, and a growing online community. But one thing has remained the same: everything revolves around quality, style, and trust .